Prof.
Zhang Yiping
Professor
Professor of Communication Design
Dean, Sino-German Faculty of Branding
About
23 years experience in intercultural management of design & innovation higher education across Asia and Europe. To bridge cultures in dialogue through contemporary visual communication.
Teaching
Courses and Modules
Chinese Culture and Brand Design, International Design and Innovation Trends
Academic Background
MA
University of Portsmouth
Design for Digital Media
Communication Designer
DFI College of Communication Design and New Media
BA
Shanghai Jiaotong University
Industrial Design
Professional Background
Dean, Sino-German Faculty of Branding
Zhejiang Wanli University
Professor of Brand Design
Brand University of Applied Sciences
Deputy Dean, School of Design
Beijing Normal University, Zhuhai
Director of Sino-German School of Media Design
Beijing Normal University, Zhuhai
Lecturer of Communication Design
DFI College of Communication Design and New Media
Chief Designer
TMRC Motion Design, Hamburg & Shanghai
Academic Memberships
China Advertising Association
Member of the Academic Committee
China Academy of Management
Member, Deputy Chief of Secretary, Committee of Culture, Technology & Management
Association of Media & Advertising of Ningbo
Member, Deputy Director-in-Chief
Publications
CIService AR: A Mobile Augmented Reality System to Enhance User Experience for Campus Information Access
Y. Gao, Z. Yu, C. Jin, H. Ji, G. Chen, K. Li, N. Xu, Y. Zhang · 2026
Investigating the Continuous Intentions to Use Hybrid Cultural Gift in Collaborative Learning: A Study Design
H. Ji, C. Jin, N. Xu, Y. Zhang · 2025
Student Identity in Transnational Higher Education: International Branch Campuses Versus Sino-Foreign Institutes
Cai, L., S. Wilkins, L. Zhao, Y. Zhang. · 2024 · Compare A Journal of Comparative and International Education
Chinese Aesthetics in a Global Context
Yiping Zhang · 2024 · Philosophy East and West
Integration of Art and Technology: A Study on Digital Media Design
Zhang Yiping · 2021 · China Atomic Energy Press
Von der Interaktion zur Erfahrung
Zhang Yiping · 2018 · MARKENARTIKEL
Creativity for Tomorrow
Zhang Yiping · 2012 · Shanghai Hongkong Joint Publishing
Current Research
Tour Exhibition: Interculture Brand Design of Yangtze Delta Region
Funded by: National Arts Fund / Ministry of Culture and Tourism of China
Zhang Yiping (PI)
Interkulturelles Markendesign der Jangtse-Delta-Region
Funded by: National Arts Fund / Ministry of Culture and Tourism of China
Zhang Yiping (PI)
Research of 'Glocal' Interdisciplinary Branding Study Programs based on In-depth Cooperation between China and Germany
Funded by: Zhejiang Provincial Department of Education
Zhang Yiping (PI)
Awards & Grants
2025 Zhejiang Higher Education Achievement Award
Department of Education of Zhejiang Province
2024 Ningbo Higher Education Achievement Award
Ningbo Municipal Bureau of Education
International Young Design Entrepreneur of the Year (IYDEY) 2006 Award
British Council