International
Cross border research in Eurasia
International research at Brand University
The Brand University of Applied Sciences sees research as an international endeavour. Brands are cultural phenomena, and their exploration gains through intercultural perspectives, international collaborations, and direct exchanges with researchers from other contexts.
A particular focus is on the Eurasian region, in particular on China. The BU maintains close teaching and research partnerships with Chinese universities and institutions that unique access to one of the most dynamic brand markets in the world. This exchange not only enriches research, but also shapes the teaching and intercultural competence of our students and teachers.
Our research presence bundles these international activities with joint research profiles, research projects and publications and conferences.
Partner Institutions
Zhejiang Wanli University is a modern higher education institution in Ningbo, Zhejiang Province, known for its strong practical orientation and close cooperation with business. With a wide range of courses in business, law, engineering and the humanities, she attaches particular importance to international orientation and intercultural competence. Numerous partnership programmes with European and Asian universities make ZWU an attractive destination for Students who want to gain global experience.
Founded in 1938 in the ancient city of Xi'an, Northwestern Polytechnical University is a leading national research university under China's Ministry of Industry and Information Technology. NWPU is renowned for its strengths in aeronautics, astronautics, and marine engineering, and combines technological precision with creative disciplines including industrial and experience design. The university maintains cooperative relations with over 100 international institutions across research, education, and innovation.
Founded in 1928 and located alongside Hangzhou's West Lake, the China Academy of Art is one of China's most prestigious institutions for fine arts, design, and creative research. As a "Double First-Class" university under the Ministry of Culture and Tourism, CAA integrates traditional Chinese aesthetics with contemporary artistic inquiry across its campuses in Hangzhou and Shanghai. With over 100 international partnerships, the academy is a leading hub for transdisciplinary practice at the intersection of art, culture, and technology.
The Center for Marketing and Media (ZMM), established in 2003 at University of Hamburg, serves as a platform for fostering meaningful exchange between academia and industry. Its mission is to advance knowledge and collaboration in key areas of marketing, with a particular focus on brand management, media, pricing, and customer insights.
The University of Southern Denmark is defined by excellent research, forming the foundation for high-quality, societally relevant education. The SDU combines classical academic virtues with innovation and forward thinking through interdisciplinary collaboration across the five faculties and with external partners.