Faculty – Research Platform

Faculty & Research Groups

Role

Research Cluster

Affiliation

Prof. Dr.

Anne-Madeleine Kranzbühler

Professor

Professor of Customer Experience

customer experience emotions experimental research

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Prof. Dr.

Yonca Limon-Calisan

Professor

Vice President for Research

Consumer Psychology Neuromarketing Brand Equity (CBBE)

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Prof. Dr.

Paula Muhr

Professor

Science and Technology Studies (STS)Visual Studies Media Studies

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Dr.

Zhennuo Song (Evelyn)

Lecturer

Digital Media and Communication

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Prof. Dr.

Stefan Waller

Professor

Chair of Intercultural Brand and Innovation Culture

Intercultural Branding

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Prof.

Zhang Yiping

Professor

Brand Design Digital Media Design Intercultural Communication

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