Research Projects

Research activities across all faculty members.

Status

Professor:in

Cluster

Forschungsprojekte

Circular Luxury Market in the Asian market. (2025-2026)

Working paper: Chong, M., ZHU Xiji, Limon-Calisan Y. : Circular Luxury in the Asian Market: What Motivates Sustainable Purchases and Brand Loyalty?

PI·Cluster 3: Culture, Strategy & Brand Purpose

Yonca Limon-Calisan (PI), Chong, Melody (UE), Xiji Zhu (Hitotsubashi University, Tokyo, Japan)

Digital and Intelligent Transformation of Smart Museums in Ningbo and Pathways for Culture–Tourism Integration

PI2025–2027·Ningbo Key Laboratory of Philosophy and Social Sciences (Pilot)·Cluster 3: Culture, Strategy & Brand Purpose

Tour Exhibition: Interculture Brand Design of Yangtze Delta Region

PI2025–2026·National Arts Fund / Ministry of Culture and Tourism of China·Cluster 2: Design & Branding

Interkulturelles Markendesign der Jangtse-Delta-Region

PI2024–2025·National Arts Fund / Ministry of Culture and Tourism of China·Cluster 2: Design & Branding

Research of 'Glocal' Interdisciplinary Branding Study Programs based on In-depth Cooperation between China and Germany

PI2022–2024·Zhejiang Provincial Department of Education

No projects found.