Cluster 2: Design & Branding
We understand design as an extended, transdisciplinary practice. It explores how brands are embedded as communicative and organizational systems in social, technological and ecological transformation processes. Focus: Systemic design, service design & social innovation, generative AI & XR, international image and advertising cultures.
Subtopics
Systemic design & brand systems (brand as structural coupling; macro-theoretical perspectives; ecological embedding).
Service/transformation design & social innovation (co-design, power/role dynamics, transfer pathways).
Generative AI & spatial/XR in design practice (workflows, prototyping, competence building).
AI-supported corporate design processes (qualitative agency interviews, best practices, risks).
Epistemics & trust in (AI) images (authenticity, evidence practices, governance).
International visual/advertising cultures & visual codes (cross-cultural adaptation).
AI in artistic production (creative agency, co-creation, design/artistic workflows).
Artistic transformation & brand aesthetics (tradition → modernity → brand practice).